Law Firm Holiday Cards: 6 Major Do’s and Don’ts
Before you send out cards to clients, consider these tips
‘Tis the season for fruitcakes, mistletoe, bad Secret Santa gifts, and of course, holiday cards! If you’re like most people, you probably have a stack of them somewhere that feature the smiling faces of friends and family members, and surely tons of children.
While holiday cards can be a nice way to spread some cheer, they can also be beneficial to your law firm. But don’t just think about just scrawling “Merry Christmas” on the back of your business cards and putting a stamp on it. To show your clients that you care, it’s worth the time and effort to put some thought into your cards. Be sure to follow these tips:
Do: Know who you’re sending to
When looking for cards, you may just grab ones that look cute or are colorful, but it’s important to take a closer look. For example, if you just represented someone in a difficult divorce, you definitely do not want the card to show a family happily opening presents. You may want to get a variety of different cards or just go with one that has a simple design or message.
Don’t: Get too specific
Unless you know that all of your clients celebrate the holiday featuring the big guy with the white beard, you should take the safe route and refrain from purchasing cards that mention Christmas. Ones that say Happy Holidays, Season’s Greetings, or feature a picture of a snowy cottage are the much better choice.
Do: Send a personal message
If you’re doing your job well, you know some little details about your clients. Even if you just include the name of their dog, this shows that you pay attention and have a sense of humor.
Don’t: Talk business
It may be tempting to want to push your business (or perhaps bring up an outstanding bill), but a holiday card is not the place to do it. Keep your message in line with the good ‘ole traditional outline: address the recipient, wish them the merriest or merry, and wrap up the card with well wishes heading into the New Year.
Do: Have everyone sign them
If you work for a very big firm, this probably won’t work, but otherwise, everybody should sign your holiday cards. Not just the lawyers either; be sure that the paralegals and receptionists in your office sign them too. And, unless you want to come off as cold as Scrooge, don’t use pre-printed name stamps.
Don’t: Send e-cards
While most of the communication you have with clients probably involves electronic messages, this is something you will want to avoid for holiday cards. Just like a stamp, an email blast is very impersonal and may come off as lazy. If you have the time and capability, a paper, personalized sentiment is much more effective.
When paper cards are out of the question and an email will have to suffice, don’t stress! However, if you are able to, personalize the subject line, greeting, or content of the email to the recipient that it is being sent to.
We hope these tips will help both you and your clients have a very happy holiday season! And to make 2017 the best year yet for your firm, Boss Reporting can lend a hand. We employ over 40 exceptional court reporters who precisely record trials, mediations, and other court proceedings. When you want to schedule a reporter, give us a call at 954-467-6867 or fill out our online form.