building long-term client relationships
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Nothing is more valuable than face-to-face time
The way we communicate and do business these days is immediate and efficient, no doubt. But sometimes, it’s our instantaneous methods of giving, getting, and sharing information that can cause us to lose sight of establishing deeper connections. And when it comes to your clients, building a rapport that fosters a sense of trust and openness is pivotal. It’s these deeper connections that can make winning cases much more likely. Let’s talk about why quality time matters:
Emails and texts don’t convey emotion
While we can all relate to the necessity and practicality of having the ability to communicate via text and email, the reality is, the extent to which emotion is expressed in these media is limited. Shooting off an email to fill in a client on upcoming meetings or a summary of what was discussed is perfectly acceptable, and common practice, but if you really want to get a client’s story, there’s no substitute for a face-to-face meeting.
Take it out of the office
Visiting a client on their home turf, whether in their place of business or their home, gives you an opportunity to see them on a whole different level. When meeting in an environment that they are comfortable in, clients often let their guard down and open up more. While your firm may have a state-of-the-art office space equipped with well-appointed conference rooms, spending time with your clients outside of this environment is a key way to get to know them on a personal level and develop a better understanding of who they are, what their motivations are, and what is truly at the root of the case.
Build a deeper connection
In addition to gaining your client’s trust and getting to know them better, spending quality time also gives them the opportunity to get to know you. This is an important aspect of building that deeper relationship because the more they feel they know you, the more open your clients will be with you.
Obviously, trust is an essential element to the client-attorney relationship and it goes both ways—because you not only want to know what your clients are all about, you want them to trust you enough to tell you as much as possible. The more you know, the better equipped you’ll be to represent them.
Keep the balance
As any busy attorney will tell you, making room in your schedule to spend time with your clients outside of the office is not always an easy task. But if you’re looking to connect on a deeper level, it’s important to make it a priority. Of course, it depends on the needs and preferences of each client, as not all of them will want to meet with you outside of your firm. But those who do allow you this privilege, whether to have lunch or a coffee, will benefit even more greatly from your representation and in the end. And they are more likely to become long-term clients who trust you with all of their legal needs.
At Boss Certified Real Time Reporting, we strive to partner with you both in the court room and as a resource of useful industry information to help make your firm more productive and successful. Check out our blog for more tips and if you’re in need of a court reporter, fill out our online form to request a quote or to schedule a job.