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6 technology trends for 2019 (and beyond)
The legal profession is steeped in tradition and precedence. However, even law firms must adapt to the times. Incorporating the latest technology in data storage, communications, marketing, artificial intelligence (AI), and cybersecurity are not only be more convenient but they are also essential in this competitive landscape.
Boss Reporting has put together this list of six tech trends to look for in the upcoming year
1. Mobile communications
No matter how you look at it, mobile marketing is the way of the future. More and more people rely on their mobile devices for everything, from emails and shopping to internet research and social media communications. In some cases, mobile use has surpassed that of computers. Mobile scheduling is one new service that any law firm or legal professional should consider. You can schedule court dates, inform clients about meetings, and schedule court reporting services easily and more efficiently.
2. Online presence
Having a strong presence on social media is an absolute in this digital age. You should have accounts on Facebook and Twitter at the least. Another option is LinkedIn, which caters more to professionals.
Search engine optimization (SEO) on is also vital. Most people begin their search for an attorney online, so ensuring that your name pops up when someone searches for your areas of concentration can make the difference in landing new clients. Blogging is also still a good way to optimize search engine capability while establishing your expertise in a certain area. You can also use these venues to collect emails for digital newsletters and email campaigns.
3. Video marketing
Sometimes images are more powerful than words. Sites like YouTube make it easy to upload and share videos on social media, your website, in blogs, and digital newsletters. A short, interesting video can give prospective clients a better feel for you and your firm. Videos are often easier to digest than long blocks of text, and people tend to remember them better. They are also shareable, meaning other people can post the video to their social media sites.
4. Artificial intelligence (AI)
AI and machine learning is the next wave of technology, and it is an area that is becoming more important by the day. Law firms should be poised to take advantage of AI to streamline operations and make case preparation more efficient.
5. Cloud technology
Cloud technology makes it possible to remotely store data and documents so everything can be accessible to those who need it. This type of technology has become more affordable so that large and small firms alike can use with it without needing a sophisticated infrastructure or expensive servers.
Perhaps no area has undergone more scrutiny lately than cybersecurity. First, law firms must find better ways of protecting the sensitive and private information of clients.
A report by the American Bar Association exposed some troubling findings:
- In 2016, three Chinese nationals were indicted for breaking into law firms as part of an insider-trading scheme.
- In June 2017, a global cyber attack…hit a major global law firm, forcing the shutdown of its phone, email, and information systems.
- Law firms have continued to expose W-2 tax forms in phishing attacks.
- Laptops and smartphones have been lost or stolen.
- Law firms have been victims of ransomware attacks.
- 22% of respondents in the study reporters they had experienced a security breach.
“The ABA 2017 Legal Technology Survey Report…shows that many attorneys and law firms are employing some of the safeguards…It also shows, however, that many are not using security measures that are viewed as basic by security professionals.”
Law firms must invest in better security measures and devote time to educating employees on “best practices” when it comes to cyber attacks and malware, which often come through emails as links or attachments.
Understanding and utilizing the latest tools and technology is essential if law firms and other legal professions want to stay competitive, operate more efficiently and protect sensitive client data. Do your homework and determine how you can keep up with the times. Be sure to determine your best option when it comes to court reporting services.
At Boss Certified Realtime Reporting, we’ve been providing nationwide court reporting services for trials, depositions, mediations and more since 1995. If you’d like help or more information, you can call us at 954 467 6867 or complete our contact form to let us know how we can assist you.
…but only when it’s done right
When Forbes magazine labels something as the future of content marketing, it’s a good idea to take notice. The figures in favor of business video marketing are fantastic: a video in an email can increase clicks by up to 300%, video embedded website landing pages convert 80% more visitors and putting a face to a name increases recall by another 80%. If a picture is worth a thousand words, then one minute of video marketing is worth 1.8 million. With the average business producing 18 videos every month (and more eye-opening statistics), is your law practice keeping up a visible profile?
Business video marketing is the firm handshake with eye contact for the modern firm. As a lawyer, video marketing is your opportunity to connect to a vast potential audience. If you’re an established practice you can let people know and draw in even more clients. If you’re on the rise, a well-produced video can project just the professional image required to attract new business.
The way to create winning video marketing
The one thing to remember above all others when creating your business video marketing is that this video spotlighting you, starring you and promoting you is not about you. It’s about the client’s need for information and assistance. When the camera rolls, the best legal video marketing will put prospective clients’ potential problems front and center while stating clearly how you can help.
Inform, empathize and incentivize. Show them you know what they’re going through, that it’s your business to help, and finish with a strong call to action (CTA) as to why you’re the best firm for a solution.
Time is a major factor
Secondly, keep it brief. You don’t want to rush your video marketing message. However, you’d be wise to remember the attention span of the modern content viewer. Such is the proliferation and speed of modern media that the average attention span is less than that of a goldfish. This doesn’t mean you should hurry or cut valuable content; just trim the fat and don’t ramble.
This awareness of your time window will help you craft a more concise message. If you’re dealing with a small budget and therefore serious time constraints, the simple inclusion of a GIF in your social media marketing can still help your exposure and business take an upturn.
Look and sound the part
The quality of your visuals is a crucial element that goes hand in hand with a well-written CTA. A strong message with quality sound won’t matter if your video looks terrible. Make sure you use the best possible camera equipment available to you, and select an uncluttered background. The variety of available options available for visual recording puts quality video content within reach of every lawyer intent on achieving it.
How your content looks also depends on how you visually present yourself. Consider the impression you want your clothing, stance and mannerisms to make. There are many approaches to suit the myriad personalities and practices out there. Just remember to always be clear, concise, calm and sincere.
Seek feedback on your video from neutral parties
Finally, you want to find out the impression your content is making before it reaches its audience. The odds are you will either be too kind or too hard on the finished product if left to grade its quality alone. Friends and family may let pride or tact interfere with their own appraisal of your video.
Thusly, unbiased feedback on your video marketing is extremely valuable. If you’ve enlisted the help of a marketing team you can be sure they’ll make you look your best. If you’re handling the video yourself, it’s very important to gather the opinions of neutral parties. Any criticisms can be used to strengthen your message and the impact of your marketing content.
Following these key pointers will bring you into line with your competitors who are likely already using business video marketing to positive effect. If they’re not, you’ll be ahead of the game.
At Boss Certified Realtime Reporting we’ve been providing nationwide court reporting services for trials, depositions, mediations and more since 1995. If you’d like help or more information, you can call us at 954 467 6867 or complete our contact form to let us know how we can assist.